I was in Russia in 2019. It was lively and vibrant – at least in St. Petersburg and Moscow where I spent most of my time. At a café some young folks, eager to practice their English, struck up conversation. Since the country we were visiting at that time was so different from the Russia we had heard about at the back end of the 20th Century, I asked them about what life was really like and how things had changed. They laughed about the government and all the corruption, citing an example of the previous mayor whose wife’s family owned a paving company. One year the city gave her a hefty contract and they got all new roads and they were hoping the next mayor’s family might have a power company. I asked how they felt about the corruption and they briefly took a more somber tone. They liked the stability the new government brought them — and the corruption was an annoying, if not sometimes funny, cost of having that stability.
There are those who thrive in chaos, but for most of us there is a general desire to create stability and minimize uncertainty. McDonald’s capitalized on our human desire for the familiar and predictable, creating a system for consistent and uniform “burgers, fries and beverages that tasted just the same in Alaska as they did in Alabama.” 300 billion burgers later, they might be on to something.
I recently heard David Oppenheimer speak about his book on the synagogue shooting in Squirrel Hill. He mentioned a woman who felt strongly about needing to help that community even though she was from a completely different state, miles away with no direct connection to anyone there. Her contribution was baking pies. Pies?! The pies didn’t stop the shooting and they didn’t resuscitate anyone. But they were a part of healing a community and they gave her purpose and stability and control in a very out of control situation.